Why branding is important!

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The sooner you realize that running an unbranded enterprise is a waste of your precious time the better. Yes, I’m not disputing the fact that you will make some money with the knowledge you encompass, but the question you’re not asking yourself is, am I creating a legacy that I can pass on? Not only that, but the most critical question you should ponder upon should be, will the potential clients I pitch to really trust my service offering if I don’t have basics such as a logo, a registered (domain), or a corporate email address? The shortest answer to these questions is that you will not grow beyond your clientele database, but a professionally branded entity with a website and social media pages will bring you business you didn’t even know existed.


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